New 'Atlas Shrugged' film on the way
In March, POLITICO told you about the new movie, “Atlas Shrugged: Part 1,” based on the Ayn Rand novel that has enjoyed a resurgence in political circles thanks to the tea party’s embrace of its exploration of limited government power and individual freedom.
Given its mild marketing and theater screenings, “Atlas” box office performance was lukewarm: It did $1.7 million on its opening weekend on 300 theaters, for $5,600 per screening (it’s second weekend was less successful).
Harmon Kaslow, who produced “Atlas Shrugged: Part 1” along with John Aglialoro,told POLITICO that “Part 2,” which will cover roughly the second third of the novel, will soon get under way. And the hope is that it will be bigger and better.
Given its mild marketing and theater screenings, “Atlas” box office performance was lukewarm: It did $1.7 million on its opening weekend on 300 theaters, for $5,600 per screening (it’s second weekend was less successful).
But the folks behind the movie were undeterred and are moving forward with a second installment of “Atlas.”
Harmon Kaslow, who produced “Atlas Shrugged: Part 1” along with John Aglialoro,told POLITICO that “Part 2,” which will cover roughly the second third of the novel, will soon get under way. And the hope is that it will be bigger and better.
Read more: http://www.politico.com/news/stories/1011/65776.html#ixzz1abK1dW7T
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